Studio A.H.
Studio A.H.

Andrew Herzog is an American interdisciplinary artist and designer.

He’s a partner and director at School, a small, full-service creative studio bringing thoughtful perspectives to conceptual, practical, and visual problems. He was previously a co-founder and partner at the design and technology studio HAWRAF0 and is an alumnus of Google Creative Lab0.

His international art practice realizes projects in public space that manifest as installations and interventions–often collaborative and/or interactive in nature. In 2018, Herzog completed Circle Or Curve?, a painted a meter-wide, one-kilometer in diameter circle around the National Museum of Art of Romania commissioned by the EIDOS Foundation0 for their UNFINISHED FESTIVAL in Bucharest. In 2019, The Franklin Institute0 of Philadelphia commissioned his interactive public installation, Blue Sky Or Sky Blue? which was shown at The Franklin Institute as well as for an extended period of time at Penn’s Landing Park in Philadelphia. Also in 2019, Herzog completed two of his A Communal Line participatory public installations. One took place at the High Museum of Art in Atlanta, Georgia and the other took place earlier in the year at the invitation of the A4 Museum0 in Chengdu, China. In 2021 Herzog published, A Report: Circle Or Curve? his first in a series of books overviewing each of his public art installations. In 2022, commissioned by vaga - espaço de arte e conhecimento0, he created a film work based on his participatory installation projects – A Communal Line on São Miguel Island in the Azores, Portugal. Also in 2022, he installed his first permanent installation work, HERE/ICI, commissioned by the SCAD Museum of Art0 set to be installed in Lacoste, France.

He maintains a studio art practice in New York City where he works medium agnostically realizing artworks in-house that offer viewers spaces to interface0 with Art, each other, and our world amid the Anthropocene0. The studio also serves as a space for developing his public and longer-term projects in addition to experimentation with new material and subject matter. Depending on the nature of the work, Herzog collaborates with engineers, fabricators, curators, filmmakers as well as a myriad of other practitioners to realize his projects.

His former design studio HAWRAF was started in NEW INC.0, the New Museum's incubator program. HAWRAF was known for creating honest and interesting interactive work for its clients and self-initiated projects and received much attention for its transparent operations and antics. When the studio closed its doors in 2019 they released all of their internal documents to the public in an effort to open a door and lower the barrier of entry to running a creative business. Prior to HAWRAF, at the Google Creative Lab, he worked on projects dealing with Artificial Intelligence, creative tools, and accessibility. Most notably he work on the project Quick, Draw! which created the world’s largest drawing data set0, shared publicly to help with machine learning research. Quick, Draw! paved the way for AutoDraw which Herzog lead the creation of. AutoDraw was a free digital design tool that utilized machine learning and the Quick, Draw! dataset to auto-complete users' drawings. Before all of that, he worked stretches at Sagmeister & Walsh0 and R/GA0.

His work has been featured at the Cannes International Festival for Creativity0, Art Directors Club0, and D&AD0. In 2017 he was added to PRINT Magazine’s annual list of “New Visual Artists: 15 under 30” list. In 2020 he was nominated for the C/O Berlin Talent Award0 where he presented the work Surkov's Rock #1-8. His work has been featured in countless publications including Fast Company, The Verge, Hypebeast, Quartz, Creators Project (VICE), It’s Nice That, Mashable, and The Atlantic.

He has been an adjunct professor at the School of Visual Arts0 in New York City since 2016 and Parsons School of Design | The New School0 since 2022. He continues to lecture at universities and conferences internationally about his art and design practice. He received both his undergraduate and graduate degrees from the Savannah College of Art and Design.

The idea of personal archives seems increasingly necessary and useful. It provides context for anyone interested in the build-up of work over time. An archive provides a level of transparency that has proven recurrent in Herzog's work and process in both art and design. At its best, the archive is a make-shift syllabus for aspiring artists and designers. At its worst, it's an annoyance to keep up to date. Either way, it is in itself a project, one that documents the output of Andrew Herzog throughout his creative pursuits.

vaga - espaço de arte e conhecimento
Ponta Delgado, Portugal
Private Collection
Oregon, USA
The Nature of Reality
Spalding Nix Fine Art
Atlanta, USA
Arquipélago - Arts Center (Arquipélago - Centro de Artes)
Ribeira Grande, Azores
Promenade de Sculpture
SCAD Lacoste
C/O Berlin
Berlin, Germany
Race St. Pier
Philadelphia, USA
Spalding Nix Fine Art
Atlanta, USA
Dance of Urgency
Q21 - MuseumsQuartier
Wien, Vienna, Austria
HRY Space
Tribeca New York
The High Museum of Art
Atlanta, USA
New York, NY
VO Art Museum
Beijing, China
A4 Museum
Chengdu, China
The Franklin Institute
Philadelphia, USA
The Artist Vacancy
Brooklyn, NY
Unknowing Knowns | Knowing Unknowns
National Museum of Art of Romania
Bucharest, Romania
The National Museum of Art of Romania
Bucharest, Romania
Rochester Institute of Technology
Rochester, NY
Group Therapy: Mental Distress in a Digital Age
UNSW Galleries
Paddington, Australia
Space 1026
Philadelphia, PA USA
Savannah College of Art & Design
Savannah College of Art & Design
1 HAWRAF was a design and technology studio founded in 2016 and operated until 2019. Started in NEW INC., the New Museum's incubator program. HAWRAF was known for creating honest and interesting interactive work for their clients and self-initiated projects. The studio was founded by Andrew Herzog, Carly Ayres, Nicky Tesla, and Pedro Sanches.
2 Google Creative Lab is a group of interdisciplinary thinkers and doers. We are designers, writers, business leaders, filmmakers, animators, producers, creative technologists, and much more. We are a small team that pushes for an impact that outweighs our footprint.
3 EIDOS Foundation is a non-profit organisation anchored in Bucharest and committed to supporting new cultural forms on an international level and across disciplines.
4 The Franklin Institute is a science museum and the center of science education and research in Philadelphia, Pennsylvania. It is named after the American scientist and statesman Benjamin Franklin.
5 A4 focuses on the pioneering development of contemporary art both at home and abroad and has been working consistently to promote the academic research and live experiments of new media art in China
6 vaga is an art institution rooted on São Miguel Island in the Portuguese Azores. It is a space for art and knowledge, attentive to the dynamics of the island and those who inhabit it.
7 The SCAD Museum of Art is a contemporary art museum, featuring work from international artists and serving as a resource for SCAD students and alumni.
8 A point where two systems, subjects, organizations, etc. meet, communicate and interact.
9 The Anthropocene is a proposed geological epoch dating from the commencement of significant human impact on Earth's geology and ecosystems, including, but not limited to, anthropogenic climate change.
10 As the first museum-led cultural incubator, NEW INC was conceived of as a not-for-profit platform for furthering the New Museum’s ongoing commitment to new art and new ideas. NEW INC’s membership model continues to support a diverse range of creative practitioners with a values-driven program and safe space for gathering and developing new creative projects and businesses.
11 Over 15 million players have contributed millions of drawings playing Quick, Draw! These doodles are a unique data set that can help developers train new neural networks, help researchers see patterns in how people around the world draw, and help artists create things we haven’t begun to think of. That’s why we’re open-sourcing them, for anyone to play with.
12 Sagmeister & Walsh is the renowned NYC based design partnership of Stefan Sagmeister & Jessica Walsh. Together they create identities, commercials, films, books and objects for clients, audiences and ourselves.
13 R/GA is a global digital product and marketing company that harnesses design, technology, data, and creative strategy to generate new value for brands and their consumers.
14 The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields.
15 The Art Directors Club of New York is an organization for art directors in New York City. It was founded in 1920, and has grown as an industry group, promoting art directors' work through exhibitions and awards, including the annual DESI award for design excellence.
16 Design and Art Direction, is a British educational organisation created in 1962 to represent global creative, design and advertising communities and celebrates brilliance in commercial creativity.
17 The School of Visual Arts New York City is a private art school in New York City. It was founded in 1947 and is a member of the Association of Independent Colleges of Art and Design.
18 Founded in 1896, Parsons School of Design is a private art and design college located in New York City. Known for its enlightened approach to design education and sustainability and commitment to improving all aspects of society through inquiry, radical ideas, iterative experimentation, and creative collaboration.
19 The C/O Berlin Talent Award is awarded each year in the categories of art and theory to individuals under thirty-five years of age. C/O Berlin is a private exhibition space for photography and visual media in Berlin presenting works by national and international artists, supporting emerging talents, and organizing educational events on visual media and art.