The identity system for (Y)ours Press is quite versatile. It’s core element, the lenticular motif doubles the functionality of text and image, doubling the possibilities of the identity system.

The e-commerce site was designed to play off of the physical nature of stacking pages in a book.

On social, the lenticular in motion is active and creates a lot of opportunities to play with illusion, image multiples, duo messaging or a combination of any of these media.

(Y)ours Press, a new small independent publisher, wanted to establish themselves as a waypoint for access to things we can learn from and make space for sharing knowledge, culture, and stories. School used a lenticular effect to create an identity system that made visible the cooperative nature of (Y)ours Press.